Russian bookmakers make out like bandits during World Cup

Russian sports bettors have one more bookmaking option at their disposal following the launch of GoldenBet LLC.

Earlier this month, Russia’s Federal Tax Service added GoldenBet’s name to its roster of officially approved sports betting operators. The company, which currently operates two betting shops in Moscow, was founded by the individuals behind Russian-licensed bookmakers Bingo Boom.

GoldenBet has reportedly aligned itself with the Bookmakers Self-Regulatory Organization (SRO), one of two rival outfits advocating on the Russian betting industry’s behalf (the other being the First SRO of Russian Bookmakers). Bookmakers SRO president Darina Denisova issued a statement welcoming GoldenBet into the fold and wishing the company the best of success.

It’s unclear whether GoldenBet plans to join the even smaller circle of Russian-licensed online betting operators. The company’s official website offers little in the way of a mission statement other than to say it’s in the gambling business.