Scottish League One footballers Ayr United FC have enlisted UK lingerie model Emma Glover to help erase the past season’s disappointment from their collective memories.

Although Ayr United’s Honest Men avoided relegation via a stirring road victory over Forfar Athletic to close out the 2014-15 season, there was little else worthy of celebration in that campaign. But new manager Ian McCall, who took the reins from Mark Roberts mid-season, is keen to put the past behind him and focus on another run at the League One title in 2015-16.

The team’s plan to focus on the future includes the unveiling of a new, never-before-seen purple kit. True to form, online gambling operator Bodog, who have sponsored Ayr United for five seasons, convinced Glover http://www.emmaglover.co.uk to model the new strip. Or, at least, a reasonable facsimile thereof.

As tradition would have it, Bodog took ‘unveiling’ to its logical conclusion, convincing Glover that the best way to promote the new shirt would be to go shirtless. As Glover’s 205k Twitter followers well understand by now, Emma tends to find traditional clothing norms a little too restricting and needed little encouragement to exchange cotton and polyester for bodypaint to promote the Ayr United cause.