Pokerstars #raiseit to 158 million with global social campaign featuring sport heroes

Campaign videos featuring Cristiano Ronaldo, Dwyane Wade, Neymar Jr, and Ronaldo Nazario are a hit with sports fans around the world

ONCHAN, Isle of Man – PokerStars second instalment of #raiseit, the global social media campaign featuring Team PokerStars SportStar Cristiano Ronaldo and renowned basketball player Dwyane Wade, has been a success around the world with their unique series of videos surpassing 112 million views. The entire campaign, which features other legendary sports stars, has now surpassed 158 million views on social media and www.nowraiseit.com.

Sports fans across the globe watched football sensation Ronaldo and NBA star and Chicago Bulls player Wade attempt to one-up each other in the series of playful yet competitive videos created by the world’s largest online site, PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand. The series played out from November 2016 to January 2017 on Ronaldo and Wade’s social media channels, introducing millions of people to the PokerStars brand.

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