Tag Archives: edmonton

Athletes First Partners to Represent Edmonton Oilers For Jersey Patch Sales

Athletes First Partners (A1 Partners) todayannounced that they have been retained by the Edmonton Oilers to handle the exclusive sale of the Oilers’ jersey patch, further expanding A1P’s growing offerings for brand partnerships. The Oilers resurgence—highlighted by last season’s trip to the Western Conference Finals, as well as their wildly passionate fan base, massive social and broadcast outreach and engagement, and return to their original iconic jersey colors of the dynasty years—is making their jersey patch one of the most unique and invaluable brand opportunities for the 2022-23 season.

“There are few North American clubs that have the deep history, including the glorious past of five Stanley Cup championships, the vibrant social media presence of today, and the young stars of tomorrow like the Oilers do. We know this opportunity will resonate for brands looking for that deep engagement, not just in the Pacific Northwest but across all of North America,” said Jim O’Connell, President Athletes First Partners. “We also know how important timing is in our business, and we are pleased to see the club continuing to drastically increase their reach as an organization, further than ever before.”

“Athletes First Partners showed us an innovative approach that we felt was different than others, and we are looking forward to seeing how they tailor all aspects of our history, brand, culture, city and fan base to find the perfect partner for our patch opportunity,” said Stew MacDonald, Chief Revenue Officer, OEG Sports and Entertainment. “As we return to our original NHL jersey colours with a rich history, including five Stanley Cup championships, this is a truly unique opportunity for a top North American brand to be part of many more historic moments in royal blue and orange starting this fall.”

Led by superstars Connor McDavid and Leon Draisaitl, the Oilers advanced to the Western Conference finals last season, their latest and most crucial step in returning to the Wayne Gretzky-led glory years of the 1980’s. Off the ice, the Oilers have built an unprecedented social media following, leading all NHL clubs in social engagement and content consumption with 32 million impressions weekly throughout the season. The Oilers have also amassed the second largest national broadcast audience and third largest regional broadcast audience across the NHL. Those numbers are only expected to rise as the iconic club continues its much anticipated upward rise this fall.

To date, seven NHL clubs have secured jersey patch deals for the coming season.

Century Casino Opens Edmonton, Alberta, Location

Century Casinos, Inc. announced the opening of its racing entertainment centre at Century Mile Racetrack and Casino in South Edmonton, Alberta, Canada.

At 9:30 a.m. MDT the doors opened for the first time and the public was invited by Century’s staff to explore the brand new casino featuring 550 slot machines and electronic table games, 14 video lottery terminals, an innovative REPLAY gaming stadium with 28 unique play stations and an interactive digital wall display, an off-track betting room, a restaurant and a lounge area.

With the racing entertainment centre open, Century is now preparing for the first weekend of Thoroughbred racing on the one-mile racetrack, which is scheduled for April 28, 2019.

Century Mile Racetrack and Casino is the Company’s latest development, located on Edmonton International Airport land and close to the city of Leduc, south of Edmonton. The location is ideally positioned exiting off the Queen Elizabeth II Highway, which is the main corridor between Calgary and Edmonton and one of the most heavily used highways in Western Canada. It is close to the airport, a shopping mall, retail outlets, hotels, a golf course and an abundance of other businesses. The Company is investing approximately $46.6 million USD, based on the exchange rate in effect as of February 26, 2019, in the development.