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National Lacrosse League And BetMGM Announce First-Ever U.S. Gaming Partnership In Lacrosse

The National Lacrosse League (NLL) today announced a landmark partnership with Roar Digital – a joint venture between global gaming industry leaders MGM Resorts International and GVC Holdings – making Roar’s sports betting brand, BetMGM, the official and exclusive gaming partner of the NLL. It is the first-ever gaming partnership for the sport of lacrosse in the United States.

“We are so proud to welcome BetMGM as yet another world-class brand to our family of national partners,” said NLL Commissioner Nick Sakiewicz. “The growth of our league as a sports and entertainment property and the amount of engagement we will be able to generate through this innovative partnership with MGM Resorts and Roar Digital will be very exciting and add tremendous value to avid, casual and new fans. The like-minded vision both our organizations share will continue to increase the relevance of the NLL and draw a wider audience of fans as we continue the momentum we enjoyed over the last four seasons.”

“Lacrosse is a fast-paced, high-scoring, growing sport that presents exciting sports betting opportunities. We are greatly impressed by the management and operations of the NLL as evidenced by its strong roster of team owners,” said Scott Butera, President of Interactive Gaming for MGM Resorts. “The NLL is an ideal partner for BetMGM in accessing a fast-growing Lacrosse fan base.”

BetMGM will have commercial visibility and other promotional opportunities throughout the NLL regular season and playoffs. In addition, will create weekly betting lines distributed across all NLL platforms and channels.

Accessible via desktop and mobile, BetMGM features GVC’s state-of-the-art betting engine and technology platform. Not only can users play the traditional casino and poker games they’ve come to love, but sports fans can place an expanded range of pre-match and in-play bets with more than 100 leagues, as well as individual sports, tours and events. 

The NLL is the premier professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28 percent increase from 2017-18. Digital viewership also rose significantly through B/R Live the NLL’s streaming rights partner, showing substantial increases in total unit sales (+151 percent from last year), average unique viewers (+27 percent), and average minute audiences (+14 percent). Sponsorship revenues are projected at a 29 percent increase from 2018 into 2019.

DAZN, BetMGM Announce Official Partnership For Saturday’s Ruiz Vs. Joshua 2 Heavyweight Rematch

DAZN, the world’s largest streaming service, and BetMGM, operated by ROAR Digital – a joint venture between MGM Resorts International and GVC Holdings – today announced an official partnership ahead of the highly-anticipated rematch between Andy Ruiz Jr. and Anthony Joshua this Saturday night. The clash will see Anthony Joshua seeking to avenge his June defeat by Ruiz Jr., who pulled off the biggest boxing upset in decades by stunning the then-undefeated heavyweight champion with a seventh-round TKO.

As part of this partnership, DAZN and BetMGM will be co-producing a sports betting segment ahead of the main event that will air during the broadcast. In addition, BetMGM will also provide DAZN with live sportsbook stats throughout the night to incorporate and enhance the broadcast.

As official partners, both parties will also provide their respective users exclusive offers around the big fight. New users that sign up to BetMGM through DAZN in New Jersey will immediately have the exclusive opportunity to win $100 on a $1 bet on a knockdown (of either fighter). The offer will remain open until the fight begins (the main event is currently set to start at around 12:45 p.m. PT / 3:45 p.m. ET on DAZN). If a knockdown does happen, the $100 will be paid in free bets on BetMGM. Meanwhile, BetMGM users can redeem $20 in FreeBets if they sign up to DAZN to watch the fight. BetMGM will also be advertising across DAZN’s suite of digital platforms.

“We are thrilled to enter into an official partnership with BetMGM around one of DAZN’s biggest events of the year,” said Joseph Markowski, DAZN EVP, North America. “BetMGM will enhance Saturday’s broadcast and bring fight fans the latest odds from Las Vegas all night.”

“We’re always looking for partnerships like DAZN’s industry-leading sports content,” said Matt Prevost, Chief Marketing Officer, ROAR Digital. “The fight was already a can’t-miss for DAZN viewers, and this is also a can’t-miss betting opportunity on BetMGM.”  

Andy Ruiz, Jr. vs. Anthony Joshua 2 is a unified title fight for the IBF, WBA and WBO world heavyweight titles. The event is one of the highlights this fight season on DAZN – an entire fall featuring the biggest matchups in one of the best schedules in boxing history.