Tag Archives: pga tour

FanDuel Group Announces Multi-Year Partnership with Jordan Spieth

Jordan Spieth

Jordan Spieth, three-time major champion, is joining the FanDuel Group team as part of an exclusive partnership with America’s #1 sportsbook.

This new partnership designates FanDuel, an official sports betting partner of the PGA TOUR, as the exclusive sports betting and daily fantasy provider for Jordan Spieth. As part of the relationship, Spieth will be featured in national television commercials and will be the face of FanDuel’s golf products. Spieth will work with FanDuel on content for social media and responsible gaming initiatives. FanDuel will also support the Jordan Spieth Family Foundation to continue its great work in the community.

“As the world of legal sports betting grows rapidly in the U.S, I’m incredibly excited about what’s happening in the space and the potential it has to bring new fans to the sport of golf,” said Jordan Spieth. “As the PGA Tour and others in the golf world have strongly embraced legalized sports gaming, I look forward to working with FanDuel to find unique ways to engage the fast-growing fanbase.”

Spieth’s golf career has been one of dominance from his days as a junior golfer to today, where he is one the most recognizable global stars. Very few golfers have entered the professional ranks with the poise and dominance of Jordan Spieth. He was the youngest player to win on the PGA TOUR in 82 years, when he won the John Deere Classic in 2013 at the age of 19.  At 21 years of age he won the 2015 Masters and the 2015 US Open and two years later he won the 2017 Open Championship.  2021 has been a great season for Jordan, who is currently 2nd on the Fed-Ex Cup rankings.  He has 9 Top-10 finishes this season, including earning his 12th PGA Tour victory at the Valero Texas Open.   

“Golf is an incredibly popular sport on the FanDuel platform and we are always looking for new ways to engage the growing golf fanbase and community,” said Mike Raffensperger, Chief Marketing Officer of FanDuel Group. “As one of the most universally admired golfers at the top of his game, Jordan Spieth is a perfect fit for our first official golf partner and the face of golf at FanDuel.”

Spieth is the newest member of FanDuel’s deep roster of exclusive sports betting talent and influencers headlined by Pat McAfee. FanDuel has also formed exclusive sports betting partnerships with blue chip media companies like Pat McAfee Inc., Turner Sports and Bleacher Report. This is all in addition to FanDuel’s own sports betting and daily fantasy content offerings that includes numberFire, The Duel, an extensive podcast network with a total of seven podcasts and More Ways to Win on TVG. 

Veteran PGA TOUR Pro Kirk Triplett Forms Partnership With Dedication To Community

Dedication To Community (D2C), a national non-profit that educates and empowers communities on diversity, belonging, and equity, today announced a partnership with PGA Tour veteran golfer Kirk Triplett for the 2021 season. Triplett will carry D2C’s logo on his golf bag and will participate in awareness and education programs throughout the year. It is D2C’s first formal partnership in golf.   

“We welcome Kirk to our growing D2C family,” said M. Quentin Williams, Dedication To Community founder and CEO. “His visibility on the PGA TOUR, his passion on the topic of education and awareness tied to diversity and his compelling backstory will be essential in helping grow our mission of education, equity and beautiful listening by all.”

“I am tremendously excited to be working with Q. Williams and the team at D2C on this topic.” said Triplett. “I look forward to participating in more training and improving my understanding of all aspects of how law enforcement and communities interact. I intend to use my platform as a professional golfer to lead others in the golf world into this discussion, many of whom might not otherwise understand its importance. I want to promote and participate in the mission of change that D2C is bringing to communities across the country.”

Kirk and his wife Cathi had twin boys, Conor and Sam, in 1996 and then adopted their daughter Alexis (now 20) and son Kobe (now 18). Alexis’ birth parents are Latino; Kobe’s birth mother is Japanese, and his birth father is African American. As the parents of a racially diverse family, the Tripletts understand that social justice issues, especially the intersection of law enforcement and the communities they serve, affect all of us, not just those in the news. The publicity around the incidents in 2020 caused Kirk and Cathi to realize that an opportunity to educate and potentially unite people of diverse backgrounds was upon them. They realized that the discussions they were having at their own dinner table needed to be had by their peers in the golf community as well.

To facilitate these discussions Triplett placed a Black Lives Matter sticker on his PING golf bag at the Bridgestone Senior Players Championship in August. It generated a great deal of media interest. One of his quotes, “I actually googled, ‘what can a white guy do?’ caught the interest of a Pittsburgh Steelers Pro Football Hall of Fame member, and D2C board member, Donnie Shell. Shell reached out with an answer…join the player platform at D2C…and a conversation started between the Tripletts and D2C. The Tripletts eventually participated in a relationship training session and from there this partnership was born.

Kirk earned a degree in civil engineering from the University of Nevada Reno in 1985 and then turned professional. He joined the PGA Tour in 1990 and the PGA Tour Champions in 2012. He was a member of the Presidents Cup team in 2000 and is one of a small group of players that have won titles on all three sanctioned tours (Korn Ferry, PGA Tour, and PGA Tour Champions). The Tripletts have been residents of Arizona for more than 25 years. For more details please visit kirktriplett.com.

To date, D2C has worked with law enforcement agencies in several states across the U.S., including Connecticut, Delaware, Florida, Missouri, Michigan, Ohio, the Carolinas, and at the FBI National Academy in Virginia, where Williams has been an instructor. In September, D2C expanded its reach to involve professional, collegiate, and K-12 athletes, adding former NFL executive Lamonte Winston (former Director of Player Engagement and Development, Kansas City Chiefs and Oakland Raiders) and Pro Football Hall of Famer Donnie Shell (Pittsburgh Steelers). Williams also announced in September a historic partnership with the Miami HEAT and the City of Miami Police Department and additional partnerships tied to athletes and teams are expected to be announced in the coming weeks. 

FanDuel Sportsbook Becomes PGA TOUR Official Betting Operator

East Lake Golf Club (Wikimedia Commons/Cem0030)

he PGA TOUR and FanDuel Sportsbook agreed today on a multi-year content and marketing relationship designating FanDuel an Official Betting Operator of the PGA TOUR.

By joining the TOUR’s Official Betting Operator program, FanDuel will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing FanDuel to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets. Additionally, the PGA TOUR and FanDuel will collaborate to deliver odds-based content to fans via TOUR Digital Platforms like PGATOUR.COM and the PGA TOUR app.

“We have long admired FanDuel’s brand, product and marketing strategies as well as the leadership position it has taken since the legalization of sports betting in 2018,” said Norb Gambuzza, SVP, Media and Gaming at the PGA TOUR. “We are excited to bring FanDuel into the PGA TOUR’s Official Betting Operator program as we continue to engage new fans in this rapidly growing space.”

FanDuel Sportsbook has seen substantial growth in golf gaming:
Golf has recorded the highest single event handle on FanDuel Sportsbook over nine of the last 12 Sundays.

FanDuel Sportsbook’s total golf handle in New Jersey in 2020 already has surpassed the total golf handle from 2019, even without thirteen weeks of PGA TOUR competitions during the shutdown.

“Golf interest is up on FanDuel, so we are excited to deepen our relationship with the PGA TOUR,” said Mike Raffensperger, CMO FanDuel Group. “We will now be able to offer unique gaming experiences on our platform, special TOUR related promotions for our customers and an enhanced content experience across the TOUR’s properties to really prove to bettors across the nation that there are More Ways to Win at FanDuel.”

Following the Supreme Court’s decision that overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.

The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.