With a massive summer of sport well underway, online betting platform 10Bet is getting ready to make a deep impact on a crowded UK marketplace with an aggressive advertising campaign built around their best-in-class In-Play service.

Research shows that 10Bet already leads the industry in terms of their range of live events and in-play betting options and is now in a strong position to challenge the major players for a bigger share of the lucrative UK betting market.

Their online acquisition strategy has built up a large, well-informed and upscale global customer base but now, with Euro 2016 approaching, they’re launching a first-ever offline campaign to connect with a new generation of sports fans.

David Bazak, Managing Director of 10Bet, explains the strategy: