This is a guest contribution by Stephen Padveen, a Senior Partner with t2Marketing International. . You can connect with t2Marketing International at one of their upcoming appearances. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you

There are billions of user accounts across the social sphere, and it can sometimes be difficult to determine what niche among these user clusters you should be targeting with your social messages. Virtually every one of them holds value for some vertical or another, but which one or ones matter to you?

When developing a social media player archetype that you can be targeting with your casino’s message, there are a number of criteria that should be considered. Several of the twenty criteria listed below might seem trivial, but all of them are important items that can be targeted on social channels and should be included in your checklist when building out a new target demographic profile for your social messaging.

Age

Obviously, your messaging will vary based on the age of your targeted market. Moreover, considering the legal issues surrounding the world of gaming, age is going to be an important distinction at the outset.

Location