Monthly Archives: January 2024

Fanatics Partners with Hurricanes for North Carolina Market Access

Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc., a global digital sports platform, will enter into a long-term partnership agreement with the NHL’s Carolina Hurricanes to become the team’s Official Sports Betting Partner and secure market access for its online sports betting platform, Fanatics Sportsbook, pending licensing and regulatory approvals. 

“The Hurricanes are thrilled to welcome Fanatics as our Official Sports Betting Partner,” said Hurricanes President and General Manager Don Waddell. “Fanatics Sportsbook will bring a user-friendly experience for North Carolinians to wager on sports responsibly, and we’re proud to partner with them on this endeavor.”

With the launch of regulated online sports wagering in North Carolina scheduled for March 2024, the partnership gives Fanatics Sportsbook access to the North Carolina market for mobile sports betting, as well as, the opportunity to put a retail sportsbook at PNC Arena. The partnership also includes marketing assets such as in-arena signage, broadcast integrations, PNC Arena activations for hockey fans, and many other opportunities for Hurricanes fans and ticket holders to engage with Fanatics Sportsbook.   

“We are excited to have the Carolina Hurricanes as our market access partner in North Carolina,” said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. “We are working with one of the most talented professional sports organizations that knows how to grow a sports business by putting a competitive product out on the ice. We look forward to partnering with the organization to bring sports fans in North Carolina a sports betting product that meets the expectations of such a passionate fanbase.”   

The Fanatics Sportsbook officially launched in August 2023 and is currently available in ten states. The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals, live streaming, industry leading search functionality, the ability to earn FanCash on bets and a curated Discover page with the sports and bets that matter most to a customer.  Fanatics Betting and Gaming and the Carolina Hurricanes believe that responsible gaming is a core tenet and a part of each organization’s DNA. Online customers will have access to Responsible Gaming tools to manage their time and money.   

To download images and videos of the Fanatics Sportsbook, visit the Fanatics Media Center and for more news and information, follow us on the Fanatics Sportsbook social channels on X @FanaticsBook_PB and on Instagram @FanaticsBook_PB.   

Serial Entrepreneur Cole Rubin Launches ‘Seat Club’ Subscription-Based Ticketing Platform

Sports industry veteran and serial entrepreneur Cole Rubin today announced the formal launch of “Seat Club,” a new marketplace designed to help consumers avoid all hidden fees and markups when purchasing tickets for live events at the lowest possible price. The marketplace, which sells tickets to its members at its cost without any markups or fees, officially launched this week and can be found at https://seatclub.com/.

“The biggest complaint consumers have in the event space are the fees and markups. Fees and markups make the ticket buying process frustrating and more expensive than necessary, so we built Seat Club as the pathway to solve these problems,” Rubin said.

“We have spent a great deal of time talking to fans and event producers, and can now deliver this unique value proposition, where our members know they are getting the best pricing, and will save countless hours comparing ticket prices online. The price you see listed on our platform is the price you pay, with no fees added on later in the checkout process. There are no hidden markups, unlike other platforms who claim they don’t charge fees, but bake profits into the listed cost of tickets. Seat Club’s pricing may be as much as 35% less than competitors for the same exact tickets, which is significant, especially on high profile events. We believe in transparency, and our sole source of revenue comes from our membership fee.”

Seat Club’s $99/year membership includes:
-Access to the same ticket inventory as the top secondary sites

  • No fees or markups, members buy tickets AT OUR COST
  • There is no cap of the number of tickets that can be purchased. Subscribers are entitled to unlimited ticket purchases annually.
  • Fan Protect Guarantee on tickets purchased (24/7 support staff)

Rubin is a twenty-year business veteran, with multiple successful private equity exits, and a well-respected leader in the consumer technology and ticket event space. He was the founder and Chief Executive Officer of Dynasty Sports & Entertainment, dedicated to helping content holders automate the ingestion, pricing, distribution, and fulfillment of tickets to live events. Under Rubin’s direction, Dynasty grew into one of the largest inventory and technology providers to both primary and secondary market ticketing companies and exchanges, and was responsible for automating the distribution of multiple billions of dollars in ticketing content annually. Rubin exited the business in 2020.

While the initial offering for Seat Club is focused on an easy and efficient user experience for live-event tickets, additional industry changing features will be available in the coming year for members. Seat Club’s core focus is giving members the best and most transparent, cost-effective process when purchasing tickets to live events.

For more information on Seat Club and how it works, visit https://seatclub.com/about.