Tag Archives: hockey

MSG Networks to Air First-Ever NHL ‘BetCast’ on Monday

On Monday night, MSG Networks will be airing a sports-betting focused simulcast of the Rangers game against St. Louis, which will mark the first time the network produces a sports betting-focused simulcast of an NHL game (the network has recently aired sports betting simulcasts of Knicks games). The upcoming hockey ‘BetCast’ will air on Monday at 7pm on MSGSN, alongside the traditional Rangers telecast on MSG.

The alternate Rangers telecast will feature Rangers reporter Michelle Gingras, former Rangers and Devils center and two-time Stanley Cup Champion Scott Gomez and sports betting hosts Alex Monaco and Sean Little breaking down the play on the ice from a sports betting perspective. They will deliver live reaction to all the betting action on the game from the spread, player props and more, as well as provide in-game updates to the odds and lines as they move throughout the night.

Athletes First Partners to Represent Edmonton Oilers For Jersey Patch Sales

Athletes First Partners (A1 Partners) todayannounced that they have been retained by the Edmonton Oilers to handle the exclusive sale of the Oilers’ jersey patch, further expanding A1P’s growing offerings for brand partnerships. The Oilers resurgence—highlighted by last season’s trip to the Western Conference Finals, as well as their wildly passionate fan base, massive social and broadcast outreach and engagement, and return to their original iconic jersey colors of the dynasty years—is making their jersey patch one of the most unique and invaluable brand opportunities for the 2022-23 season.

“There are few North American clubs that have the deep history, including the glorious past of five Stanley Cup championships, the vibrant social media presence of today, and the young stars of tomorrow like the Oilers do. We know this opportunity will resonate for brands looking for that deep engagement, not just in the Pacific Northwest but across all of North America,” said Jim O’Connell, President Athletes First Partners. “We also know how important timing is in our business, and we are pleased to see the club continuing to drastically increase their reach as an organization, further than ever before.”

“Athletes First Partners showed us an innovative approach that we felt was different than others, and we are looking forward to seeing how they tailor all aspects of our history, brand, culture, city and fan base to find the perfect partner for our patch opportunity,” said Stew MacDonald, Chief Revenue Officer, OEG Sports and Entertainment. “As we return to our original NHL jersey colours with a rich history, including five Stanley Cup championships, this is a truly unique opportunity for a top North American brand to be part of many more historic moments in royal blue and orange starting this fall.”

Led by superstars Connor McDavid and Leon Draisaitl, the Oilers advanced to the Western Conference finals last season, their latest and most crucial step in returning to the Wayne Gretzky-led glory years of the 1980’s. Off the ice, the Oilers have built an unprecedented social media following, leading all NHL clubs in social engagement and content consumption with 32 million impressions weekly throughout the season. The Oilers have also amassed the second largest national broadcast audience and third largest regional broadcast audience across the NHL. Those numbers are only expected to rise as the iconic club continues its much anticipated upward rise this fall.

To date, seven NHL clubs have secured jersey patch deals for the coming season.

National Hockey League and William Hill Announce Multiyear Partnership

credit: Mary Moline

William Hill US, America’s leading sports book operator, today announced a strategic partnership agreement with the National Hockey League (NHL), naming William Hill as an “Official Sports Betting Partner of the NHL.”

“This new partnership is yet another example of the innovative yet practical approach our League is taking with the emerging sports gaming industry,” said NHL Commissioner Gary Bettman. “We continue to work directly with stakeholders to cultivate relationships across the sports betting landscape. Partnering with William Hill US, a leader in both the sportsbook and mobile betting marketplace, provides a tremendous opportunity to further fan engagement.”

“We are thrilled to become an official sports betting partner of the National Hockey League,” said Joe Asher, CEO of William Hill US. “Commissioner Bettman and his team at the NHL have been at the forefront of understanding the opportunities to engage fans through sports betting. Combined with our existing partnerships with the Vegas Golden Knights and New Jersey Devils, we are extremely excited to continue to build our relationship with the NHL.”

Betting on NHL games has increased 38% during the 2018-19 season at William Hill’s Nevada Sports Books. Additionally, according to a recent Nielsen Sports report, NHL fans, when compared to fans of other sports leagues, are more likely to not only wager on their own sport, but also on all other major ‘Big 4’ sports leagues. “We appreciate the progressive and collaborative approach of the NHL and are encouraged by the early results,” Asher said.

As an official sports betting partner of the NHL, William Hill will receive promotional media in relevant NHL markets and will leverage branding opportunities in connection with the League’s calendar of marquee events.