Powerball and MegaMillions get all the attention, but it’s the instant scratch-off games that bring in most of the money. About 60% to 70% of the $70 billion spent on state lotteries last year went to instant games, not Powerball or MegaMillions.
Monthly Archives: February 2015
Sales soar as the third-richest Powerball drawing nears
Wednesday’s estimated $485 million Powerball drawing is the third-largest jackpot in the multistate lottery’s 23-year history. It’s the fifth-largest overall jackpot in the U.S., behind Mega Millions whoppers of $656 million in March 2012, and $648 million in December 2013.
Social Media Tip of the Week: Image Based Social Media
The Media Image Head of SEO and Social Darren Sheffield gives an overview on two image based social media platforms in this edition of CalvinAyre.com’s Social Media Tip of the Week.
Pinterest and Instagram are two social media platforms that marketers often overlook due to usage being dwarfed by Facebook and Twitter. However the reduced organic reach of Facebook on top of restrictions in advertising mean they should be given much more prominence.
We regularly see higher conversion rates than Facebook and Twitter for our gambling clients. One thing that is very important to remember is the user demographic on Pinterest – it has a 70% female user base and much of the content posted is accordingly female focussed.
Some further demographic information on Pinterest
This has become a very effective tool in the marketing of gambling based content especially if the brand is looking for exposure as opposed to hard conversions. Instagram is strongly based in the usage of hashtags – it’s how users arrange content and place their post firmly in a wider conversation.
DraftKings partners with Sacramento Kings and Golden State Warriors
Daily fantasy sports operator DraftKings has added two more California teams to its growing list of partnerships in the NBA. Shortly after announcing a deal with the Los Angeles Clippers, DraftKings has struck separate deals with the Sacramento Kings and the Golden State Warriors. The deal with DraftKings is the first venture of the Vivek Ranadive-owned Kings into the world of daily fantasy sports whereas the partnership with the Warriors is the second of its kind for the team after striking a similar arrangement with PlayMLF back in November 2014.
As part of the operator’s partnership with the Sacramento Kings, DraftKings will enjoy sponsorship treatment on a number of the team’s brand platforms, including Kings.com’s Blog Central, game previews and postgame recaps. The deal also includes DraftKings info-graphics being prominently featured on the Kings’ digital network, as well as a commercial spot on the team’s KHTK Sports 1140 AM broadcast and integration of DraftKings signage at the Sleep Train Arena and the team’s dedicated website, Kings.com.
“DraftKings provides an interactive and captivating platform for consumers that enhances a fan’s ability to become involved in the sports world,” Kings President Chris Granger said in a statement. “As we approach the next era of fan engagement, in which fantasy sport represents an area of tremendous potential, we believe this partnership is the perfect opportunity for us to break barriers and transform the fan experience.”
Not content with just signing up two California teams (the Clippers and the Kings), DraftKings went ahead and scored the signature of a third team from the state, namely the Golden State Warriors. Unlike its sponsorship set up with the Kings, DraftKings’ deal with the Warriors involves an official sponsor title for the fantasy sports site on the team’s Slate Night events, which will feature the team wearing special dark uniforms during the game. As such, the Warriors’ next Slate Night will be advertised as “presented by DraftKings.” In addition, the two sides have also agreed to engage in cross-promotional sales and marketing endeavors designed to promote each other.
“As we continue to look for ways to further engage our fans, partnering with fantasy sports leaders like DraftKings makes perfect sense,” Warriors President and Chief Operating Officer (COO) Rick Welts said after announcing the deal. “We are excited to partner with a well-respected and innovative fantasy sports leader and be one of the first teams in the NBA to officially partner with DraftKings.”
With the addition of the Kings and the Warriors into DraftKings’ growing list of NBA partners, the two teams join the Clippers, the Minnesota Timberwolves, the Philadelphia 76ers, the Houston Rockets, and the Boston Celtics as partners of the growing fantasy sports site.
Slot Legislation in Connecticut will not happen in 2015
Connecticut state Senate Majority Leader BoB Duff announced on Monday that a proposal to legalize slot machines outside tribal casinos has been denied.
“While this will be a difficult budget season, Connecticut’s economy continues to recover,” Duff said. “The unemployment rate is down, and we continue to grow jobs. Former Speaker [Jim] Amann’s idea of putting slot machines at off-track betting sites near the Massachusetts border is not the answer, and any expansion of gaming needs to be done in consultation with the tribes.”
Prior to Duff’s announcement, two spokesperson from two Indian casinos-Mashantucket Pequot and Mohegan tribes-told The Hartford Courant that Amann’s proposal would violate their revenue-sharing compacts with the state.
Under a 25-year-old deal crafted by ex-Gov. Lowell Weicker, Jr., the tribes have the exclusive right to operate slot machines in Connecticut. In return, the casinos have agreed to pay 25% of their slot revenues to the state.
Connecticut’s tax revenue from casinos has decreased in recent years as gambling opportunities expand in other states—Massachusetts and New York will have new casinos in the next few years. To address this new competition, former House Speaker James Amann and some legislators pushed for a plan to allow slot machines at the off-track betting parlors at the Bradley Teletheatre in Windsor Locks, Sports Haven in New Haven, and Shoreline Star in Bridgeport.
Amann said that he respects Duff’s decision but the battle is not over, and he will continue conversations about the bill because the stakes are high.
“It’s premature at this point. There’s a lot of interest in the bill. It’s a win, win, win for everybody. I respect the senator’s decision as a leader, but I think he’s wrong not to look further into it. In Massachusetts, they want to clean our clock,” Amann said.
How Brad Pitt Gambles Very Badly at Poker: Could Jens Kyllonen Give Him Lessons in Space?
Brad Pitt needs a break.
The man God chiseled out of the same stone as Patrik Antonious has a hard life. The Golden Globe winner is also a busy film producer, he owns an Oscar winning production company, is husband to one of the most beautiful women in the world, and has to look after six kids.
Six kids!
So when the Ravishing Rick Rude of Hollywood wants to chill out and play a few hands of poker with the lads, then mikasa sukasa.
Delaware iPoker Revenue Dips 3% in January
The numbers are in regarding online poker revenue in Delaware for the month of January and the song remains the same – a 3% drop from the previous month.
The poker sites operated by Delaware Park, Dover Downs and Harrington Raceway took in $27,695 in poker rake and fees last month, the second lowest total ever in 15 months of operation. That decrease comes on the heels of a 9.6% decline in December following a slight uptick in revenue the month before.
Delaware Park enjoys most of the state’s online poker traffic, with $15,330 of the revenue generated at that site. Dover Downs accounted for $8,236, while Harrington Raceway remains the least favorite site in Delaware at $4,128.
Online gambling revenue nosedives
California Online Poker Stymied by a Trio of Tribal Groups
Internet poker regulation in California remains stalled by seven powerful Indian tribes who make up three separate factions.
The issues being debated are more than familiar to those who have been keeping abreast of the lack of ipoker legislative progress in the Golden State – the inclusion or exclusion of racetracks and bad actors. It appears that some sort of compromise must be reached in order for California to join the regulated online poker party, but just which groups or tribes will do the bending remains to be seen.
Group no. 1
The Rincon Band of Luiseño Indians, Pala Band of Luiseño Mission Indians and United Auburn Indian Community make up one group. The latter two tribes have partned with Bwin.Party Digital Entertainment, while Rincon has made a friend in Caesars Entertainment.
What Jason Somerville Can Teach About Promoting Poker
I hated the first few months of being a parent.
I hated the lack of sleep; the loss of closeness I had with my wife as she devoted all her time to this plump pink thing; the screaming; the crying; the lack of synergy with the plump pink thing because I had no milk in my tiny man breasts; and the boring one-way conversations I would hold in the dead of night.
Then the little plump pink thing started talking; then crawling (albeit backwards); and then walking. This was getting interesting. So this is what parenting was all about. With the dark days behind me, I was heading beyond infinity with my mate Buzz.
Then he hit 13.
Bodog Player Traffic Up 35% Since Jan. 1
The anonymous player format at Bodog/Bovada continues to be a favorite of online poker players who have flocked to the site in droves since January 1, creating a rise in player traffic of 35%.
The year began with Bodog averaging 1,400 ring game players. About a month and a half later, that average has reached 1,900, according to the latest numbers provided by PokerScout.com.
The Recreational Poker Model (RPM) employed at Bodog was introduced in late 2011. At first ridiculed, the concept is now seen as containing at least some elements crucial to the growth of online poker.
No Shark Tank
Bill Cosby cancels Feb. 21 appearance in Pittsburgh
Cosby is scheduled to perform his comedy routine at Boston’s Wilbur Theater Sunday, Feb. 8, 2015. He faces sexual as… Two animal welfare groups are trying to bring about the end of greyhound racing, which has been declining for years, with an aggressive effort to change laws and public opinion in the states where dogs still race.
David Beckham ad for Venetian Macao casino put on hold
The launch of a high-profile global advertising campaign for Macau’s biggest casino operator that was due to star David Beckham has been scrapped just 48 hours before its planned roll-out amid turmoil at the top of the company and an unprecedented slump in the fortunes of the world’s biggest gaming hub. Two days before the launch of its “never settle” campaign – widely promoted on both traditional and new media platforms as having at its centrepiece a movie starring a mystery “world famous celebrity icon” – the Venetian Macao yesterday announced that Thursday’s launch event and the campaign had been “postponed until further notice”.
Paradise expands to handle Chinese influx; Incheon plans fourth resort casino
South Korean casino operator Paradise Co Ltd says it will expand its gaming operations due to increased demand from Chinese gamblers. The $26m expansion will add 26 new gaming tables, bringing the company’s total table tally to 252.
Paradise’s expansion will double the size of the gaming area at its Jeju Grand Hotel casino, while expanding the gaming floor space at two of its other four properties. Paradise is South Korea’s top foreigners-only casino operator, controlling nearly half the country’s international market. The country’s most successful casino remains Kangwon Land, the only one of South Korea’s 17 casinos that accepts locals.
Paradise vice-chairman Lee Hyuk-Byung told Bloomberg that the company’s casinos weren’t full on weekdays, but “from Friday afternoon to Sundays, it’s fully packed and very crowded.” Lee said Chinese gamblers accounted for 67% of Paradise’s high-rollers and 77% of its mass market customers last year, up from 46% and 50% respectively in 2010.
Paradise was among the South Korean casino operators whose share prices took a tumble in December after Chinese government officials criticized Jeju as a “new haven” for Chinese gamblers. More recently, China warned international casinos to stop luring their citizens to gaming emporiums.
Lee said Paradise didn’t directly market to Chinese gamblers, but relied instead on “word of mouth.” Regardless, Paradise investors relation official Hyejeong Shim said the company had yet to see any negative impact as a result of Beijing’s fearmongering.
INCHEON AIRPORT TO HOST AREA’S FOURTH INTEGRATED RESORT
Paradise has teamed with Japan’s Sega Sammy Holdings to build the $1.7b Paradise City integrated resort on Yeongjongdo island in the Incheon Free Economic Zone. On Tuesday, Incheon Airport official Lim Byung Kee announced the development of a $4.6b tourism project to be modeled on Genting’s Resorts World Sentosa integrated resort in Singapore.
US watchdog eyes 300 investors who profited from Amaya’s PokerStars deal
A US financial industry watchdog is investigating Amaya Gaming’s purchase of PokerStars in an effort to learn who may have profited from advance knowledge of the $4.9b deal.
On Tuesday, Canada’s Globe & Mail newspaper printed a front-page story detailing a probe by the Financial Industry Regulatory Authority Inc. (FINRA) – a US-based self-regulatory body that oversees brokerage firms and exchange markets – into some 300 investors who made “huge gains” buying “large volumes” of Amaya stock prior to the company’s announcement last June that it was purchasing PokerStars’ parent company, the Rational Group.
CalvinAyre.com was the first to break the news that Amaya and PokerStars were discussing a deal, which prompted Amaya to issue a note to the markets two days later. The stock had enjoyed a significant rise over the preceding weeks, suggesting certain insiders understood that a major deal was imminent.
The Globe said FINRA’s 300-strong list of profiteers was “believed to be the largest group of investors ever singled out for investigation by regulators for inquiries.” Traditional investigations of this type generally involve no more than a few dozen trades. The Globe claimed FINRA’s list included “many prominent Canadian brokers, money managers, hedge funds and business executives,” plus other numbered or shell companies. A Globe source said they’d “never seen a list like this before.”
FINRA’s investigation is separate from the insider trading investigation launched in December by Autorité des Marchés Financiers (AMF), Quebec’s financial market watchdog. That probe targeted Amaya, Canadian investment bank Canaccord Genuity and the Montreal brokerage office of Manulife Financial Group.
The Montreal-based Amaya issued a statement saying it was cooperating with FINRA’s “requests for information.” Amaya said such requests were “routine and a matter of course for regulators including in the US … following a merger.” Amaya said these requests “do not necessarily lead to an investigation” and that the only current investigation Amaya was aware of was the AMF’s.
Routine or not, this is not the kind of publicity Amaya would like just now. Amaya is believed to be in the final stages of investigation by online gambling regulators in New Jersey and is also desperately trying to convince California that its acquisition of the Rational Group has expunged PokerStars’ alleged ‘bad actor’ taint.
FansUnite Launches New Analytics Platform for Sports Betting
Increase your returns by leveraging our site to crowd source handicappers’ picks.
Vancouver, February 5, 2015: Darius Eghdami, CEO of FansUnite, has been bringing more transparency to the field of sports handicapping for the past 4 years. FansUnite continues to push out new features that enable users to improve their returns by following top betting pro’s and analyzing their own betting patterns and results. FansUnite rolls out their much-anticipated PickTracker software today. This feature will enable users to analyze their betting history by allowing the user to view historical data and break down their past picks by sport, league, or bet-type and helping the user to look critically at their own betting patterns.
The idea behind FansUnite was originally conceptualized when Darius was a casual sports handicapper. He realized that in an industry where sports betting enthusiasts were often willing to invest in costly monthly subscriptions to follow a handicapper’s picks, it was relatively easy for these “professionals” to hide their comprehensive records because they would only selectively show their winning results to reflect their success. This slanted portrayal of “success” obviously put potential subscribers at a huge disadvantage when choosing whom to follow, as there is little transparency and resulted as the impetus behind FansUnite.
Unlike traditional handicapping sites that offer insight into the general consensus of picks, the FansUnite platform is based on the notion that bettors no longer need to blindly follow “pros” because they can further research the historical data of the handicappers they follow in order to gain greater access and insight based on real analytics.
FansUnite continues to evolve and produce more tools to improve the handicapping model to provide their user base more and more information. Every pick on the site goes through their proprietary algorithm to determine whether the pick is a “Pro Pick” based on factors such as the success and history on that sport and the teams involved. The FansUnite platform is attracting “pros” and their top handicappers are proving to be 10% more successful than the industry average. As an example, if you had bet $100 on every FansUnite NBA Pro Pick in January 2015, the profit would have been over $19,000.
Headquartered in Vancouver, Canada, FansUnite specializes in crowd sourcing of handicappers’ picks to earn you more money. With a social aspect behind making your picks, the tight-knit FansUnite community is in it to “beat the books” together.
About Darius Eghdami
Kara Scott and Giovanni Rizzo Join Tilt Events
Kara Scott and her husband Giovanni Rizzo have announced a new relationship with the Italian poker industry event organizer Tilt Events.
It’s been a fast-paced, frenetic, firecracker of a 2015 for Kara Scott. The year started with the sad news that her five-year relationship with partypoker had ended, and it’s rolled on with the much more upbeat story that she has joined the Italian poker industry event organizer Tilt Events.
Scott revealed the news on her Cardrunners blog, and she’s not the only addition to the team. Former partypoker Team Pro, Giovanni Rizzo, will also be joining making them the only married couple to represent the same brand as professional poker players.
“Giovanni and I will be joining their team, being involved all the way from the early dreaming stages to the fine detail execution of the Tilt Cup events as well as bringing back – and this is REALLY exciting – the Venice Poker Festival for the end of 2015! We’re both energized to work hard, listen and help create tournaments that are the kind of events that we as players would love to attend.” Wrote Scott.
Scott was a former guest on my Life Outside of Poker show where she spoke about the difficulties in learning the Italian language. Not only does she live in Italy, but she now works in an Italian company. One imagines her learning curve has shortened incredibly.
This is me learning just how many verb tenses there are in Italian. pic.twitter.com/9IME0v2p4j
— Kara Scott (@KaraOTR) January 22, 2015
Public to decide Pitch ICE winner as voting commences
The Pitch ICE stand at this year’s show.
Tuesday, February 10, 2015 (London, UK) – Voting has opened at www.GamCrowd.com/PitchICE to determine the inaugural winner of Pitch ICE.
Presented by GamCrowd and Clarion Events, the competition saw start-ups showcase their ideas in front of attendees during 15-minute slots at ICE 2015.
Videos of the pitches have been published and the concept which attracts the most votes before the deadline on Friday, February 20, will gain entry to the GamCrowd Incubator service. The program is designed to help start-ups secure investment, fill skills and expertise gaps, and provide valuable introductions to operators in the industry for testing and distribution.
“From journalists to investors to suppliers to operators, the feedback from Pitch ICE has been extremely positive. It has given priceless exposure across the industry to everyone who took part,” said GamCrowd CEO Chris North.
“The competition demonstrated that our sector is a hotbed of fantastic ideas – the level of innovation guarantees that deciding on the Pitch ICE proposition with the greatest potential is going to be tough,” North added.
Pitch ICE entries cover a wide range of real-money and social gambling products across verticals including sports betting, casino, poker and lottery.
Macau casinos entering the year of the sheep already shorn?
Macau casinos are facing a bleak lunar new year celebration, with analysts projecting February’s revenue could fall as much as 40% year-on-year. The comparison was always going to be difficult, given February 2014’s record MOP 38b (US $4.75b) haul, but the new year of the sheep appears to be entering this world already shorn.
Annual comparisons are doubly tricky given the lunar new year’s habit of spanning the January-February period, so most analysts opt to lump the two months together. UBS analysts believe the combined January-February period will fall between 27% and 32% this year.
Daiwa Securities analysts suggest the already troubled VIP sector could witness a 50% year-on-year decline in February. Worse, mass market gamblers are finding it increasingly difficult to get to Macau thanks to further transit visa restrictions that kicked in last month. Daiwa reported that eligible travelers were facing up to three-hour waits at Macau’s border gates, only to be denied entry.
Daiwa also reported that Macau casinos had yet to put their dealers on standby notice for mandatory overtime and some large junket operators have reduced their forward hotel bookings by 50%. Bottom line, Daiwa says this lunar new year “will be marked by poor liquidity, a decline in player quality and a drop in frequent customers.” So, er, happy new year?
Wells Fargo analysts believe Macau’s struggles are firmly in line with the aims of China’s President Xi Jinping, who reportedly doesn’t intend to let Macau overheat as it did in 2013, when it posted annual growth of 18.6%. China’s economy is expected to grow by an annual 6% to 7% over the next few years and Macau will apparently only be allowed growth of a few points beyond that range.
Wells Fargo qualified its predictions by saying that, in Macau, “nothing is static and transparency is low.” But the bank has already struck a far more pessimistic tone for 2015’s prospects, projecting negative growth of 12%. Wells Fargo noted that there were more optimistic forecasts out there, but “few point to hard evidence as to why growth will resume.”
VENETIAN MACAO CANCELS BECKHAM BASH
Ivey League Up For Sale
Phil Ivey’s online poker training site is up for sale barely a year after it launched with the promise of delivering high quality content from a highly skilled roster of sponsored pros.
The Ivey League online poker-training site is up for sale.
If you have $20m handy, then head over to Merger Network and make your bid. Unfortunately, the business summary seems to be written in Swahili. You have been warned.
In the summer of 2013, the poker community started to get a little wet after Phil Ivey launched a free play social media poker offering on Facebook called IveyPoker. In Sep 2013, the app went mobile.
The rumors started to circulate that Ivey had taken his first step towards owning a real money online poker network. The States would be his first point of call, and then the world. Global domination, nothing less would do.
Patrick Antonius, Greg Merson, Jennifer Harman and Dan Smith were some of the biggest names to wear the Ivey Poker patch. Then there was Ivey himself. The opportunity to play with the greatest poker player in the world was too much to bear. Active users started to pile through the gates.
Merson would later leave the stable and join WSOP.com, but many more arrived. At one point it seemed likely that IveyPoker would overtake Full Tilt’s world record for having the most sponsored pros on their books. Only none of them were getting paid.
World Champion Martin Jacobson Donates $250,000 to Raising for Effective Giving
World Series of Poker Main Event champion, Martin Jacobson, has donated $250,000 to Raising for Effective Giving after his big $10m win back in November.
Martin Jacobson is poker’s world champion.
He is our figurehead.
The integrity and values of our world champion are paramount (just ask Joe Hachem), and the young London-based Swede has started off in fine fettle after donating $250,000 to the non-profit organization Raising for Effective Giving (REG).
REG was founded by, amongst others, Philipp Gruissem, Igor Kurganov and Liv Boeree as a way to create a charitable movement of poker players who could make a difference in the world by the use of scientific and rational decision making in order to find the most effective interventions.
Viewers of the 2014 WSOP Main Event final table will have no doubt noticed the REG patch glued to the rather impressive left bicep of the blonde bombshell, and it’s nice to see him come through after the biggest win of his life.
According to REG’s Facebook page Jacobson has a 5% REG commitment, meaning he donates 5% of all gross winnings to cost effective charities. Jorryt van Hoof was also wearing a REG patch in the same final table, but details of his donations have so far not been made public.