Monthly Archives: February 2015

A Love Affair With Poker

Do you love poker?

I’m not talking about the kind of love you have for your Aunt. I’m talking about special love. Tingly love. Thought-consuming love. Take over your life love.

There is a widely held belief that the most invigorating route through life is to find something that you love to do, figure out a way to get paid doing it, and – to borrow a Nike slogan – just do it.

In 2009, I quit drinking alcohol. It was ruining my life. Either the booze went or I did. The booze went. Poker saved my life back then. Had I not fallen in love with the game, I could have easily fallen back into alcohol’s clutches.

Tom Marchese Sweeps Back-to-Back Aria High Roller Events

Tom Marchese pulled off a rather impressive poker feat last weekend, winning back-to-back $25,000 High Roller events at the Aria Resort and Casino in Las Vegas. His two-day haul of $681,876 came from fields of just 41 and 42 entries, with Marchese agreeing to a heads-up deal at the High Roller II and a three-way […]

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French Online Poker Market Still Plummeting Like Crazy

Online poker in France continues to freefall like a concrete Felix Baumgartner. Yes, it’s time again to report on the dire health of the French poker market, something we do… well, roughly every quarter of a year, and we must admit that these headlines are starting to sound a bit samey. But here we go, […]

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'American Sniper' murder trial puts focus on small town

STEPHENVILLE, Texas – The small Erath County town of Stephenville is bracing for the trial of the man accused of murdering decorated Navy SEAL sniper Chris Kyle and his friend Chad Littlefield. Defendant Eddie ‘American Sniper’ murder trial puts focus on small town STEPHENVILLE, Texas – The small Erath County town of Stephenville is bracing for the trial of the man accused of murdering decorated Navy SEAL sniper Chris Kyle and his friend Chad Littlefield.

Advanced Drainage Systems Acquires Ideal Pipe Of Canada

ADVANCED DRAINAGE SYSTEMS ACQUIRES IDEAL PIPE OF CANADA Feb. 4, 2015 Source: Advanced Drainage Systems news release Advanced Drainage Systems, Inc. , a leading global manufacturer of water management products and solutions for commercial, residential, infrastructure and agricultural applications, today announced that it has acquired Ideal Pipe of Canada, a manufacturer of HDPE pipe and related accessories for approximately $56.8 million Canadian dollars. Ideal Pipe had sales in Canadian dollars of approximately $43 million for the trailing twelve months, providing $7.8 million in EBITDA over the same period.

Plan your Social Strategy now for the WSOP – Opportunity Knocks

Overview of Using Social

In this article I want you to think about social media as a marketer, social media by competitors and how to disrupt the WSOP marketing effort this summer. Start planning now.

I was reading a Neil Patel article, wherein it states that American’s spend an average of 3.2 hours a day using social networks. Digging further I found a link of a 2013 social media marketing industry report. I really liked this report so I took it a step further and pulled up the 2014 report from the same social media marketing industry.

Their research from 2800 marketing firms finds that by 2014, 92% of marketers agreed that social media is good for their business and 97% at least used it in some form. Obviously.

Pro Tip: Obviously use social media.

I pulled these high level graphs below from the http://www.socialmediaexaminer.com/ website to further illustrate. The actual social media marketing industry reports on the links above have dozens more graphs. If you want to learn about social, you should read them.

 

Paddy Power dominate the booming mobile app gambling market

Nearly 50% of online customers now gamble on mobile devices with sportsbook accounting for 47% of the mobile market

Paddy Power is reaping the benefits of early adoption of mobile app marketing with 18.9% of the overall organic mobile click share

Blanket ban on real-money applications in Google Play brings challenges but commercial potential is huge

Small number of high value keywords, including ‘mobile casino’ are driving the greatest volume of traffic

Early adopters of mobile application marketing, Paddy Power, William Hill and Betfair are leading the growth of mobile app gaming, according to Stickyeyes latest gambling intelligence report on the mobile app market.

These brands are reaping the commercial benefits of investment in highly usable apps to support half of all online gamblers who state mobile apps are their preferred way to bet or play. Sportsbook is leading this growth in mobile gaming (see supporting figure – online market size by segment), accounting for 47% of the mobile market whilst casino follows with just over a quarter (26%) then bingo (16%) and poker (11%).

The growth of mobile comes despite restrictions on Google Play, which prevents the listing of real-money apps, and forces gaming brands to employ dedicated search marketing campaigns to aid app discovery and adoption. As a result, the mobile keyword landscape is becoming increasingly competitive, with an average of 111,607 searches per month for betting, poker, casino and bingo keywords on mobile devices.