Monthly Archives: January 2016

Wynn confirms interest in North Jersey casino but politicians can’t make nice

Wynn Resorts boss Steve Wynn has confirmed his interest in building a casino in North Jersey, assuming the state’s politicians stop squabbling long enough to pass the necessary legislation.

On Friday, Wynn spokesman Michael Weaver confirmed rumors that had circulated the day before that Wynn had expressed an interest in New Jersey legislators’ proposals to amend the state constitution to permit casinos outside Atlantic City.

However, Weaver told NJ Advance Media that Wynn’s interest was contingent on legislators choosing an expansion plan that didn’t “limit the options available for future development of the industry, given that some of the top tier resort companies, such as Wynn, are not operating in Atlantic City.”

This appears to be an endorsement of the expansion plan floated by state Assembly Speaker Vincent Prieto, which calls for two new casinos in the northern part of the state, one in each county.

Powerball soars to $800 million as states see strong sales

The record Powerball jackpot just got bigger, climbing to $800 million as sales soared in the days leading up to the drawing. Gary Grief, executive director of the Texas Lottery, says officials with the Multi-State Lottery Association on Friday raised the estimated jackpot for Saturday night’s drawing from $700 million because of strong sales.

Powerball soars to $800 million as states see strong sales

The record Powerball jackpot just got bigger, climbing to $800 million as sales soared in the days leading up to the drawing. Gary Grief, executive director of the Texas Lottery, says officials with the Multi-State Lottery Association on Friday raised the estimated jackpot for Saturday night’s drawing from $700 million because of strong sales.

Amaya hires CP+B to run £10m Betstars sports betting marketing campaign

Amaya Gaming is prepping a £10m marketing campaign to promote its new BetStars sports betting brand.

On Thursday, The Drum reported that the Canadian online gambling firm had hired the London branch of Crispin Porter + Bogusky (CP+B) as its lead strategy and creative team to promote BetStars entry into the already crowded and highly competitive online sports betting business. The new campaign is expected to launch in the UK and certain European markets in coming weeks.

CP+B aren’t strangers to the online betting world, having handled Irish betting operator Paddy Power’s creative account for over three years until the Paddsters chose to review the relationship in 2014. CP+B reportedly won the BetStars account after a three-way pitch, with Sweden’s DDB said to be among the other companies vying for the account.

Amaya officially launched the new BetStars brand in select markets in December, after a soft launch in Q1 2015 as just a sports betting tab on PokerStars’ main site. In November, Amaya acquired several BetStars domains, including .com, .net and .co.uk variations.