Passport to Paradice is the theme created by the marketing team at Clarion Gaming in support of ICE 2018 (6-8 February, ExCeL London, UK). The Paradice creative will spearhead another worldwide campaign which will be deployed through digital, print and social media channels reaching an audience of close to 80,000 targets in 200 international jurisdictions.

Dan Stone, Senior Marketing Manager responsible for ICE, said: “We’ve worked closely with our agency to continue the high standards of creativity associated with each of our ICE campaigns and which have seen the world’s biggest gaming expo either win or be nominated for best marketing programme in the Association of Exhibition Organisers Excellence Awards.

“Our objective is to bring levels of creativity and quality of thinking more commonly found in consumer marketing to the gaming industry. We have moved from our Shakespeare theme in support of ICE 2017 to the epic poem by John Milton to capture the imagination of gaming professionals throughout the world. The creative plays with the Paradice spelling and we have created a series of surreal icons to capture the vast nature of the gaming landscape that visitors will experience courtesy of the 500+ exhibitors who will be presenting their latest innovations and services at ICE 2018. Paradise is the term for a place of timeless harmony and translates across French, Latin, Greek and Hebrew.”

Clarion Gaming is reporting a big response to its competition run across social media offering stakeholders the opportunity to win a seven night holiday for two at the luxurious Paradise Island in the Bahamas. To enter the competition, which closes 31 October, 2017, stakeholders have to message their idea of paradise to the ICE Totally Gaming Twitter account @Talking_ICE with the hashtag #myparadise on Twitter.

The Telegraph Group has announced a partnership with Fresh8 Gaming, the sports betting advertising and marketing specialist. The deal will enable The Telegraph to use Fresh8’s technology to offer personalised and contextual adverts to their sports betting partners.

The Telegraph saw record acquisition results last week for the Floyd Mayweather v Conor McGregor bout in Las Vegas. The Telegraph was one of the best-performing affiliate partners across the industry for the fight, yielding five-figure registrations, and market-leading conversion to first time deposits.

This deal sees the launch of a native advertising product with betting brands across all sports sections of one of the UK’s biggest online portals. Fresh8’s publisher toolkit allows The Telegraph to continue to be at the forefront of advertising technology, stepping away from ad-serving static gambling banners in traditional ad slots, which were unable to leverage the rich and targeted content offered.

Fresh8’s publisher toolkit automatically matches operator bets and offers to editorial content in both native and ad-served environments. The platform leverages editorial content and real time customer data to deliver the most effective conversion message in premium locations on publisher pages. This technology removes the requirement for asset production for operators and ensures that the advertiser gets the most value out of any campaign, while

For the first time at the Global Gaming Expo in Las Vegas, NOVOMATIC and Ainsworth Game Technology will team up to showcase a combined booth, brimming with market-first innovation. Presenting a comprehensive product portfolio that features best-in-class technologies from both companies, visitors to Booth #1259 will see the latest range of cabinet innovations, premium branded slots, electronic table games, linked progressive jackpot solutions, system tools, online and social content, as well as a few surprises in store.

Taking centre stage for NOVOMATIC will be the international premiere of From Dusk Till Dawn, following the recent partnership with Miramax®. This enthralling theme resurrects the Quentin Tarantino and Robert Rodriguez classic on the casino floor as the cult film celebrates its 20-year anniversary. Presented on the NOVOSTAR® V.I.P. III and V.I.P. Lounge™ cabinets, the game has all the elements to inspire players with its fiery gameplay, Dusk and Dawn jackpots, and exciting features and bonuses.

A major highlight for Ainsworth will be Pac-Man™ Dynamic Edition that sees one of the most recognizable figures in arcade game history on the A640® cabinet. This title follows the success of Pac-Man™ Wild Edition, which has seen significant uptake in the US, and adds even more fun with thrilling bonus features and massive jackpots. The A640® will also feature exciting new titles such as Desert Dawn, Desert Dusk, Rumble Rumble Eagle and Nostradamus, and new brands QuickSpin and Power Shot will debut at the show.

From the NOVOMATIC V.I.P. line of speciality cabinets will be the NOVOSTAR® V.I.P. Royal that features a standout 65” upright full HD LED screen. Presenting a selection of feature games such as Asian Fortunes™ and Treasures of Tut™ – two player-favourites in the US – this attractive cabinet unfolds the Very Important Player Experience on a grand scale. The hit NOVOSTAR® V.I.P. II and V.I.P. Lounge™ cabinets will also be on show with a selection of new games such as Dancing Dragons™ and Hold your Horses™.