Different ICO projects have different marketing budgets depending on the desired amount of investments, but the marketing principles should be the same. This is the opinion of the Blockchain & Bitcoin Conference Tallinn speaker, marketing director at Crowdholding, Aleks Bozhinov. We talked to him about the specifics of promoting ICO projects.
– Hello, Aleks. Please tell us, what is the difference in marketing of an ICO project that raised $200 million and a project that attracted only $2 million on the token sale?
– The effort required to reach a $200 million goal compared to $2 million is substantially bigger, but the approach is not that different. A larger goal does not necessarily mean the business has to conduct an extraordinary marketing campaign. In my opinion, the basics of promoting an ICO are the same no matter what is the funding goal.
For example, every business that wishes to raise with an ICO should consider the competition, register the company in a crypto-friendly country, write a detailed Whitepaper, launch a beautiful landing page, communicate on several social media channels, initiate a Bounty campaign and reach out to investors. If a business does not have those covered, no amount of marketing budget can help. And the size of the marketing budget is absolutely the biggest difference between projects with smaller and larger funding goals. A business can raise $2 million with smaller community and a few whales, but you cannot close a $200 million funding round with only a few followers. Therefore, with larger success threshold, a bigger amount of money needs to be put into promoting the project in order to reach mass awareness. When a business gets to the masses, the projects is much more likely to achieve larger funding goals.
