Monthly Archives: April 2020

Finnplay Introduces Innovative Player Engagement Tool

HELSINKI, 27th April 2020 – Finnplay, the Nordic-based iGaming platform provider and gaming group announced the introduction of a powerful new tool, the Engagement Manager which intelligently segments players, automates campaigns and optimises return on investment. In spite of the global Covid19 crisis, Finnplay is still experiencing positive growth and continues developing important new features for its operators. This new tool combines smart player segmentation with campaign automation and real-time analytics. iGaming operators create custom player groups, segmented by behaviour and deliver timely messages, campaigns and bonuses via automated actions. It’s a novel approach to a long-standing challenge for operators. The messages are delivered via email, SMS and push notification using integrated service providers. Operators also set up graphical dashboards fed by real-time data to analyse results and improve future campaigns, player segments, triggers and bonus offerings.

This new feature has been long in development and was greeted with significant demand from the market. Finnplay and its customers anticipate the Engagement Manager will generate substantial revenue growth in the short term. Finnplay has partnered with Gaming Crafts Oy, a fellow Finnish iGaming software specialists company, with its flag ship product OptiKPI, the next generation marketing automation tool to implement the exciting new feature.

Erkki Nikunen, CMO of Finnplay says: “We are very pleased to release this important new tool to our customers to stimulate player activity and profitability. Operators are always looking for more focused ways to motivate their players, and the Engagement Manager provides an intelligent new approach to managing player segmentation, bonusing and campaign automation.”

About Finnplay

All eyes on the casino industry, payments and compliance, among the topics at MBGSVE2020 (Virtual Conference)

The casino industry, payments industry, and future compliance to be in the spotlight on the 7th of May during virtual conference.

Big names of the casino, payments, and gambling compliance industry are joining the discussions at European Gaming Media’s (part of Hipther Agency) first virtual conference this year which will take place on the 7th of May.

You can register on this link to save your seat (no travel needed, you can attend from the comfort of your home or office)

PLEASE NOTE: If you are already a registered delegate of MARE BALTICUM Gaming Summit, you don’t have to purchase a new ticket!

More COVID-19 fallout as Aristocrat, Bloomberry losses deepen

It should be obvious that any business forced to shut down for a couple of months is going to see a major impact on its bottom line. The global casino industry has been hit particularly hard by the coronavirus pandemic, and any company tied to gaming operations is feeling the heat. While there is talk by some operators of trying to reopen their tables and slot machines within the next couple of weeks, those plans may be thwarted by officials who prefer to take a more cautious approach. As COVID-19 lingers on and cash wells dry up for almost everyone, both Aristocrat Leisure Ltd. and Bloomberry Resorts, have been forced to update their positions, and the new picture is darker than before.

In the middle of last month, Australia’s Aristocrat, which supplies slots and digital casino games to the gaming industry, was convinced that it would not have any major issues with staying afloat during the pandemic. It reported a strong financial position and budgetary measures designed to reduce expenses and didn’t foresee having to take drastic measures to counter COVID-19’s attack. However, as much of the casino world remains on lockdown, possibly to emerge sometime next month, Aristocrat has been forced to re-evaluate its position.

In a filing (in pdf) with the Australia Securities Exchange from today, Aristocrat announced that it will suspend its planned interim dividend for the corresponding 2020 fiscal year. Whereas as much as 80% of the workforce was previously able to continue to work remotely, that will no longer be possible, and the company adds, “Around 1,000 staff will be stood down until the end of June 2020, principally in land-based sales, service and manufacturing operations, reflecting venue closures and uncertain reopening time frames. Around 200 roles will be removed permanently from the business, reflecting changed priorities.”

These changes don’t necessarily mean that Aristocrat is short on cash – it still has “over $1 billion in available liquidity.” However, it has to make smart business decisions to counter the long-term impact of the coronavirus, as well as the rebuilding process once things begin to return to normal. Overall, a full recovery for the gaming industry could take anywhere from 16-24 months.

Hard Rock optimistic as it seeks appeal to Greek casino denial today

The process of adding an integrated resort (IR) to the skyline in Hellinikon, Greece has been anything but smooth. A fierce legislative battle set the stage for what was to come, with an obvious rift between those who wanted a casino and those who didn’t. After finally reaching a point that casino operators could submit their applications, things didn’t exactly get any better. Hard Rock International (HRI) and Mohegan Gaming & Entertainment (MGE) were the only two companies who hadn’t bowed out over the frustratingly difficult endeavor, and gaming regulators ultimately decided that MGE was the better choice. Feeling jilted, HRI decided to challenge the decision, and is now more convinced than ever that it will ultimately emerge victorious.

Regulators, for reasons HRI said were ridiculous, decided to disqualify the gaming operator’s license application, forcing the company to get the European Commission (EC) involved. Before it comes to that, though, the company is trying to settle the matter on a more local level. It has gone to the Greek Preliminary Appeals Authority and back to the Hellenic Gaming Commission (HGC), which rejected its application, in order to find a more palatable resolution, but both of those attempts failed. Today, it will try again with Greece’s highest appeals court, the Greek Supreme Administrative Court.

That appeal will produce positive results – at least that’s what HRI spokesperson Michael Karloutsos predicts. He told the National Herald, “Hard Rock International will ultimately win the competition for Hellinikon…Hard Rock is the only company to have developed a project like this before and they will do it again.” Karloutsos added, “Hard Rock International is the only contender with a recognizable global brand and a world-wide network with staying power that can attract much needed additional tourists to Greece.”

The HGC decided that HRI didn’t have enough construction experience and that it didn’t offer evidence of financial support to back the $1.1-billion expense it presented. It also said that HRI’s letter of guarantee was sent outside the designated timeframe, and HRI reportedly has proof to counter all of the claims. It further offers that “serious irregularities” existed in the awarding process.

James Curwen: “I know what operators want”

To design a game that players will want to play, having a deep understanding of what they like can play a key role. Golden Rock Studios, with decades of combined operator experience, have that knowledge, and CEO James Curwen joined our Becky Liggero Fontana at ICE London 2020 to discuss their new products.

[youtube https://www.youtube.com/watch?v=7lE-lIMyP_E?feature=oembed&w=500&h=281]

Golden Rock came into ICE with two new products to promote, and rather than bringing in striking new innovations, they apply little twists to old favorites, and it sounds like a formula that will work. “We launched two games recently, because we’ve just started out, and Roulette x2, it’s a twist on traditional roulette,” Curwen said. “It’s really slick, it’s got fast play chips so you can bet faster than any other roulette, and the other added bonus is that every single spin, the customer can get double payout. So unlike any other game you can get double payouts on this roulette for free. So we don’t believe a roulette player will play anything else.”

They also applied the same thinking to a slot game. “So Wild Predators is aimed at VIPs,” he noted. “It’s a classic five liner with a single bonus round, but it triggers over and over again your original win. So it really is aimed at that top market, and the top 2,000 players on everyone’s site that they make the most money from.”

POGOs under fire as operation violates quarantine laws

The Philippine Offshore Gambling Operators (POGOs) continue to be a hot topic, even as COVID-19 grabs most of the headlines. As the country starts to debate which businesses should open when the lockdown ends, at least one POGO has been caught operating illegally, throwing everything the country knows about the industry into doubt.

A Friday night raid on April 24 in Parañaque City discovered a POGO firm staying in business, despite the Enhanced Community Quarantine (ECQ) dictating that it should have been closed, and direction from the Philippine Amusement and Gaming Corporation to suspend all operations. Police received reports of armed civilians loitering in the area, and dispatched a mobile patrol to check it out.

When the men were approached, they ran into a nearby house, where 44 Chinese nationals and 9 Filipinos were detained. Inside the house, they seized 36 laptops, 17 desktops, five guns, and PHP1.3 million ($26,000) in cash.

Mayor Edwin Olivarez was outraged by the discovery, telling media that the image of his city had been destroyed. He vowed to press charges against the group, who he said had no permission from the city to operate. He suspected the group may have persuaded local authorities to turn a blind eye to the operation.

Poker launches Keep The Lights On initiative to help poker media survive

An initiative from Poker Central, Global Poker and poker clothing company RunGoodGear has been launched in order to ‘Keep The Lights On’ for freelance poker media from this Monday, April 27th.

The idea of the pledge-based charitable enterprise is simple – to raise vital funds for those who would otherwise be employed as freelance poker media during a time when there is no live poker upon which to report. From dealers to reporters, the World Series of Poker being postponed confirms one thing – poker media workers are going to have a lean few months.

In order to raise urgently needed funds, the initiative is offering to pay the utility bills of anyone working in the poker media, with those who believe they are deserving of some of the funds needing to submit their information by May 11th.

The Keep The Lights On streaming games will take place with three players striving to cash for each pledge, those three players being Jamie Kerstetter, Jeff Platt, and Brian ‘TheGoldenBlazer’ Frenzel. With the pledging site already open and available for donations right here, funds raised have already passed $14,500. Run Good Gear have already put together an information page about the idea.

Teams of the Century: Manchester City (2011/12)

In terms of Premier League history, the most dramatic ending to the season came in the 2011/12 season, where Manchester City scored two goals in stoppage time at the end of the final game to overtake their more illustrious neighbours Manchester United and step out of the shadows to usher in a new era of North-West dominance.

It is eight years since the “Agueroooo” moment that so cemented Martin Tyler indelibly in the British conscience for global sports commentary. But the season was so much more than that final meaningful kick of the ball that sealed the destiny of the title.

After Manchester United’s 19th English League title was won in May 2011, Manchester City came into the following season under the stewardship of Roberto Mancini with a backroom staff that included former England player David Platt and former European Cup winner for Manchester United, Brian Kidd.

The Charity Shield was not an indicator of what was to come at all, with Manchester United coming from two goals down at half-time to win 3-2 in the final seconds of injury time thanks to a Nani goal that embarrassed Vincent Kompany.

EPL Invitational won by wolves striker Jota with golden goal

A truly thrilling finish took place in the ePL Invitational tournament as Wolverhampton Wanderers striker Diogo Jota beat Liverpool’s Trent Alexander-Arnold in the inaugural FIFA 20 Event final after a golden goal from his team-mate Raul Jimenez sealed victory for Jota.

With the quarter-finals, semi-finals and final all taking part across the final two days of the tournament after a thrilling opening couple of days of FIFA 20 action, bragging rights were on the line too. But who else wishes they could have finished off their opponent, while others were left thanking their lucky football stars? Read on and find out.

Quarter Finals:

Trent Alexander-Arnold (Liverpool) 4-1 Christian Atsu (Newcastle)

Is Las Vegas secretly preparing to re-open?

It has been over six weeks since most of the world went into a Coronavirus-inspired lockdown. Since then, other than a handful of countries, going out has gone from being a daily activity for almost everyone to being something only done out of necessity.

The devastating figures say that in the United States of America, people have been dying in their tens of thousands, yet this weekend, 81-year-old Las Vegas Mayor Carolyn Goodman put out the following statement:

My statement on safely reopening Las Vegas. pic.twitter.com/3nDKzco0HO

— Carolyn G. Goodman (@mayoroflasvegas) April 24, 2020