Betting on Football 2018 will feature three exclusive new events targeting those involved in affiliate marketing, esports and football based sponsorship.

To mark the fifth edition of the largest international football and betting trade conference, held at Stamford Bridge from 20-23 March, SBC Events will launch the Affiliate Insider Bootcamp, Esports Insider Super Forum and SBC Sponsorship Forum.

The AI Bootcamp (21 March) is a set of sessions for delegates in the affiliate space, with content ranging from digital marketing hacks to the latest innovative technologies.

Lee-Ann Johnstone, the Digital & Affiliate Marketing Jedi behind the AI Bootcamp launch, said: “The Affiliate Insider Bootcamp provides a mix of great networking, tangible insights and in-depth knowledge sharing that is generally unavailable at larger scale events.