Betfair Predicts IOS App now available in the App store (Search: Betfair Predicts)

Betfair have today launched “Betfair Predicts”, an interactive app that aims to show how the Betfair Exchange is calling the General Election in real time.

Betfair’s Exchange has a track record of calling political outcomes correctly; most recently calling a “No” vote at the Scottish Referendum as an 80% chance throughout the campaign, while the polls were calling it 50/50.

Betfair Predicts, which is available across desktop, iOS and Android, takes the betting data within the Exchange’s markets and brings it to life in a simple and engaging way. Several rolling graphics show the percentage chance (drawn from the market odds) of each of the main election outcomes, with an interactive map showing the betting landscape right down into the individual constituencies.