The Ohio Lottery has taken a tentative step towards the future by allowing customers to make draw ticket purchases via mobile devices.
Last week, the Ohio Lottery introduced its new mobile-enabled Lottery Card, which allows customers to place ticket orders for such draw games as Powerball and Mega Millions. The cards can be purchased at a number of the Lottery’s retail partners, including Buehler’s, Fresh Food, Giant Eagle and Kroger stores.
The cards are available in two denominations — $10 for five plays, or $20 for 10 plays, plus an 89¢ fee for Mobile Play Benefits. Customers text the cards’ unique codes to a specified number, confirm their identity, age and location, then can order draw tickets, the quick-pick numbers of which are confirmed by text and picture message. Winnings under $500 are paid instantly to a customer’s PayPal account.
The Lottery Card project, which comes courtesy of tech outfit Linq3 — one of the parties behind the Minnesota Lottery’s now-shuttered online sales channel — and fintech firm Blackhawk Network, marks the state’s initial effort to update their purchasing channels to appeal to a younger demographic, which traditionally view lottery tickets as a stodgy product better enjoyed by their grandparents.