LeoVegas has long envisioned the idea that one day they would be the leading brand when it came to e-sports betting and online gambling, and it looks like they have taken one step closer to reaching that reality with the announcement that the Swedish Gambling Authority have issued a five year license to open up an online casino and sports betting site. This site launched Tuesday under the name pixel.bet.

As a part of the announcement, Pixel Digital Ltd was granted the license to begin the betting operations. This is actually the second license that the LeoVegas group has been granted by the Swedish government.

In the statement, it was made clear that dominating the live casino and online gambling venues is the goal for pixel.bet. This, according to the company, will begin by focusing on Sweden and other Nordic areas before expanding across the globe.

Speaking at a press conference, Eirik Kristiansen, the CEO at Pixel Digital, explained that the license gives the company the opportunity to open up the esports betting market to those in Sweden who have a passion for the gaming tournaments. He added that this opportunity will help to “position us for continued expansion internationally.”