Malta, 2nd April 2019 – Helio Gaming CEO Richard Mifsud is set to discuss the modernisation of bingo, lotteries, and casino for the African millennial at Sports Betting East Africa+2019.

The supplier, which is now working with an increasing number of operators on the continent, has a portfolio of innovative lottery games that are customisable for each brand.

And its CEO is convinced that the need to tailor that gaming content will be the key to introducing the next generation to the world’s most popular form of gambling.

He said: “Lottery products can be a leading vertical for millennials in Africa if we take a pragmatic approach to local markets and understanding the needs of customers, in particular millennials.