Italy’s sports betting market roars back to life in April

Italy’s sports betting market roared back to life in April after enduring a disappointing setback in March.

Figures compiled by Italy’s Agenzia della Dogane e dei Monopoli (ADM) regulatory body show the country’s licensed sports betting operators generated revenue of €173.6m in April, up 18.5% from the same month last year and a welcome return to form following the 4.2% year-on-year decline the market reported in March.

Land-based wagering improved 11.6% to €98.1m while online betting revenue surged 28.8% to €75.5m. Local lads Goldbet claimed the biggest piece (15.1%) of the overall betting pie, with Snaitech (14.5%) and GVC Holdings’ Eurobet brand (13.5%) not far off the mark. Bet365 was the highest-ranking online-only operator, placing seventh overall with a 6.3% share.

Italy’s online casino licensees reported revenue of €67.4m in April, 16.1% higher than the same month last year. The Stars Group’s flagship PokerStars brand claimed the online casino crown with a 11.1% share, with Sisal (8%) and Lottomatica (7.6%) well back of the leader.