Mattias Yrgård Lerfors, previously Head of Gaming Products at ATG, will occupy the Swedish GM position at Coolbet.

Months after Coolbet obtaining the Swedish gambling license the company appoints Mattias Yrgård Lerfors as its new General Manager for Sweden.

Yrgård Lerfors will start in Coolbet’s Stockholm office end of May 2019 where he will be responsible for Coolbet Sweden ’s Swedish marketing and public communications and will report directly to Coolbet COO Anders Karlsen.

Yrgård Lerfors has spent the last 10 years in the gambling industry with supplier experience from Entraction/IGT and Kambi as well as operator knowledge from ATG. In the latter he spent two years as Head of Gaming Products.