[youtube https://www.youtube.com/watch?v=z9uEMTAvgPc?feature=oembed&w=500&h=281]

ICE London opened its grand expo floor today, showcasing 633 exhibitor brands from 67 countries, occupying 40 of the 44 halls at the ExCeL. Clarion revealed this year is set to be the largest ICE on record, with 35,000 professionals expected to attend across the next three days.

Scientific Games has one of the most impressive displays on offer as always, including SG Digital’s latest innovations for the online gambling industry. EVP and Group CEO Jordan Levin walked us through “Missions” and “Jackpot Wars”, two of their products on showcase at ICE London.

“These are products that we’ve developed that really take social features, engagement and player entertainment features and bring them into the real money gaming casino space”, Levin shared with CalvinAyre.com.