Malta 11th February, 2020 – ORYX Gaming, a Bragg Gaming Group company (TSXV: BRAG, OTC:BRGGF), has unveiled its new Player Engagement Platform (PAM) which takes gamification to a new level.

ORYX Player Engagement Platform consolidates a number of functionalities that work together to increase player engagement and customer lifetime value.

It includes a set of targeted promotions, such as free spins, bonuses, jackpots, leaderboards and tournaments; a multi-channel communication platform which supports traditional campaign channels such as SMS, email and social media; and a real-time campaign management system which takes the platform to the next level by allowing operators to engage players onsite in real-time.

With the real-time campaign system, operators can automatically trigger a reaction to players’ online activity and offer tailored promotions based on their actions, ensuring maximum player engagement and experience.