26  February 2020, MALTA (Press Release) – Lottomart, the app-based lottery operator, have partnered with FAST TRACK to further their impressive player engagement offering.

Lottomart is a UK-facing lottery brand with a big focus on the player experience. The lotto betting app puts user experience at the forefront, and offers some revolutionary features such as a ‘boost’ function for lottery purchases.

Ashley Lang, CEO of Lottomart, said: “We are a technology-led company with ambitious plans for how we can really offer a different experience to our players. FT CRM will allow us to achieve everything we need, in an efficient way.”

FT CRM is a real-time player engagement platform that allows operators to streamline working processes across their organisation while providing exceptional customer engagement.