Italy’s top football league is asking the government to relax its gambling advertising rules to help the sport recover from the COVID-19 pandemic, while retail gambling operators are catching a viral tax break.

On Thursday, authorities from the Serie A football league offered a series of suggestions to the Italian government regarding ways to help the sport recover from the current suspension of play caused by the COVID-19 coronavirus.

Among these suggestions was scrapping the blanket prohibition on gambling advertising and sponsorships that the government announced in 2018 via the so-called Dignity Decree. The sponsorship ban alone, which took effect last summer, is projected to cost Serie A teams around €100m in lost revenue on an annual basis.

That loss looks even worse given the losses the league and its members are now facing given Italy’s virus-related ban on public gatherings. In addition to lost ticket and concession revenue, the teams could face the loss of TV revenue should the currently suspended season be abandoned altogether.