Esports is one of the fastest-growing forms of both entertainment and sportsbetting, and as a business, is expected to grow by a massive 18% between 2019 and 2023.

Why is that?

With a rise in the value of advertising in Esports, branding both within the game and around the most successful brands and lucrative mainstream crossovers such as the collaborations between Fortnite’s Battle Royale platform and the DJ Marshmello, TV programme Stranger Things and film franchise Star Wars to name just three, Esports is clearly big business.

For many years, media outlets argued that Esports had to many hurdles in its way. From the lengthy lead-time in creating famous players to a limited and finite audience to bickering over media and image rights to the perennial argument that video games can be harmful, Esports has achieved its success against a backdrop of doubt.