Homebound gamblers driving online growth in India

Every day behavior has had to change dramatically for millions, if not billions, of people around the globe in the past few weeks. While the situation has forced some undeniable changes on the gambling industry, people still want action, and reports out of India indicate they’ve found it online.

Glaws reports several websites have seen healthy increases in their volume. PokerBaazi’s Marketing Director, Varun Ganjoo, noted a 25% increase in traffic, and 20% increase in transactions over a one week period. PokerDangal’s Varun Mahna added evidence of this surge, noting a 15% increase in volume. He said:

“We had a user base of 5,000 daily active users, which has now increased to 6000-6500 post the restrictions. Earlier, the average time spent per day on the platform was around two and a half hours which has now increased to somewhere around 4 hours.

Games2Win is also seeing a similar increase. “We are seeing around 15 lakh (1.5 million) people playing our games daily against 11-12 lakh (1.1 to 1.2 million) people earlier,” said Tejas Shah, head of revenue and distribution.