While the gambling industry was looking for its next big step in innovation at G2E Asia @ The Philippines, everyone could have guessed that Earle Hall, CEO of AXES.ai and chair of the GSA blockchain group, would be an invaluable resource. He used his time on stage to tell everyone to get educated about Artificial Intelligence (AI), and expanded on those thoughts when he spoke with our Stephanie Tower.

[youtube https://www.youtube.com/watch?v=YqxE4R2AzOs?feature=oembed&w=500&h=281]

The ways AI has already shown utility have some clear applications for the gambling sector. “In the end, AI is all about being able to predict, being able to think, being able to reflect, the thing that’s the dearest to my heart, is responsible gaming,” Hall said. “Instead of finding someone that has a problem two minutes before they harm themselves, AI can use all kinds of factors to detect movement, to detect emotions, to detect anything that you can find to say: this person may be living a problem of distress. That’s on the bad side. On the good side, people want to be served as a VIP, people want to be understood as being very unique, and not just being another number inside of a database. What AI provides is being able to predict who the person is, what do they really like. But more importantly, AI is about living in the moment, it’s about understanding what the person needs emotionally in the moment to have a better experience, and this where AI is going to really, really put a lot of the industries on their head.

But as Hall emphasized so much in his presentation, this is the moment for people to get on board, or fall behind, “because people that are not using AI are going to find that they can’t find satisfaction in their clients, whereas people that are using AI are going to know their clients better than the clients know themselves.”