B2B agencies see increase in client spend on online sponsorships 

iGaming brands are responding to CoronaVirus setbacks by diverting budgets from events to digital marketing, as seen by a number of agencies in the sector, suggests Jools Moore, director of Arrow&Square comms and content consultancy.

As the B2B iGaming industry reacts quickly to the seismic shift in marketing focus for 2020, many have re-routed budgets from cancelled events activities to boost B2B comms, digital, and paid media campaigns.

Moore commented, “We’ve seen an influx of enquiries from clients and new connections keen to re-position marketing activities to online platforms across trade media outlets, social media messaging, and paid media sponsorships.  Friends in the industry and other agency owners in the iGaming community are reporting similar focus reviews for brands.”