Although so many types of operation have been put on hold thanks to the COVID-19 pandemic, live dealer studios have found ways to stay open and keep the business going. While their long term goals may have been altered somewhat, our Becky Liggero Fontana met up with BetGamesTV’s CCO Richard Hogg at ICE London earlier this year, learning how the business has branched out globally.

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BetGames have built up a pretty impressive portfolio of games to offer, with a slick presentation. “At present today, we have ten games, two of which are brand new,” Hogg said. “So we’ve got a game called Speedy 7, which is quick, fun and interactive. You’re basically betting on the outcome of the next color of the card. So they’ll deal seven cards, very straightforward very simple, players love it, it’s been a great reception, we launched it at SiGMA last year we had a live table and event there, fantastic. Another one’s Poker 6, which is a twist on a poker game of which we already have. So players get the opportunity to bet fixed odds outcomes on a range of our games, lottery balls games, card games, dice games, and the odd quirky game like a spinning wheel.”

But more impressive than their games has been the global presence BetGames has established, and the name recognition they’ve earned. “Our main markets right now are South Africa, you can’t be live in South Africa without BetGames,” Hogg said. “It’s a bit strange how it’s happened this way, but we are. In a retail environment, you will go to any shop in South Africa, you will see BetGames, branded as BetGames. Not because we demand it, because the players know it, so they expect to see it. Online also, they’re there. With that we’re also in a lot of CIS, former CIS countries, Balkans, very well-known, again both online and retail.”