Betfair Australia inks pricey National Rugby League betting deal

The National Rugby League (NRL) is drawing criticism for a pricey new betting rights deal with online betting exchange Betfair Australia and for the league’s plans to resume play with fans in the stands.

On Tuesday, the Sydney Morning Herald reported that Betfair Australia, a division of Australian casino operator Crown Resorts, had come to terms on a deal that will officially allow Betfair to offer wagers on NRL matches.

The paper claimed that Betfair had broken off talks with the NRL in February over the issue of rights fees. This week, Betfair Australia CEO Tim Moore-Barton groused that the NRL deal he’d signed was “four times more expensive” than the operator’s pact with the Australian Football League. The net result is that betting exchange customers will face higher commissions on NRL wagers than other betting markets.

Betfair is far from alone in feeling gouged by the NRL, which reportedly charges bookmakers the highest fees of any Aussie sporting body. As a result, bookmakers tend not to promote their NRL markets with the same enthusiasm they apply to other sports on their roster.