Online gambling operator Mansion’s predominantly Asian-facing M88 brand is reportedly under investigation by UK gambling regulators, resulting in the brand losing its English Premier League sponsorship.

On Friday, EPL club AFC Bournemouth announced that it wouldn’t be renewing its shirt sponsorship deal with M88 aka Mansion88 when it expired Sunday. The club thanked M88 for its support over the past three years but said it would finish the remainder of the EPL’s current season – which resumes play on June 17 – using a different kit.  The sleeve sponsorship with parent company Mansion is reportedly unaffected. 

On Saturday, The Athletic reported that Bournemouth’s decision came after being informed that the UK Gambling Commission (UKGC) was “currently looking at various aspects of M88 and Mansion Europe model and operations.”

It’s unclear specifically what aspects of that model are under the UKGC microscope but in April, UK media reported that the UKGC was looking at the VIP scheme of Mansion’s MansionBet brand. The report quoted a Mansion rep telling a customer that the site didn’t like requiring customers to reveal the source of their gambling funds “but we have to do it because the UK gambling regulators make us do it.”