UK-listed gambling technology supplier Playtech has received approval to start supplying New Jersey-licensed operators with online casino products.

On Monday, Playtech announced that it had received regulatory approval from the New Jersey Division of Gaming Enforcement (DGE) to supply online casino products to DGE-licensed operators. Playtech said it would launch its products in New Jersey “soon” through its existing deals with local licensees Bet365 and Hard Rock Atlantic City. 

Playtech added that it expects to launch with other DGE-approved online operators “in the near future” and is working on securing similar approvals in “other US jurisdictions.” Besides New Jersey, online casino products are so far only active in Delaware and Pennsylvania, while West Virginia has approved but yet to launch any online casinos.

Playtech CEO Mor Weizer called the New Jersey casino approval “a major milestone” for his company. Weizer said Playtech would also look to launch its sports betting, live casino and platform products “over time.” Weizer called the US “a highly strategic market” for the company and predicted there would be “significant demand” for Playtech products going forward.