Sportradar’s team is working in overdrive. It seems like the sports content provider enters into new data deals on almost a daily basis, which is good news for sports gambling fans. Its latest endeavor comes by way of the World Snooker’s Championship League, for which the Sweden-based company will be offering pre-match, live odds and live data for the ongoing tournament series. This has been made possible thanks to an ongoing partnership between the two entities, but takes things to a whole new level by giving snooker fans more ways to interact with the competitions. 

The tournament started on June 1 and will run until June 11. It covers 64 snooker players as they go head-to-head in round-robin groups and compete to be crowned the world’s best. Among some of the high-profile players participating are Judd Trump, Ronnie O’Sullivan, Neil Robertson and Kyren Wilson and, as of yesterday, Trump was sitting on top. Trump is currently ranked number one in the world, and picked up his sixth ranking title in the current season when he took down the Gibraltar Open in March. 

By covering the event, Sportradar is offering snooker fans an opportunity to engage themselves with the action more than what has been available previously. The company’s managing director of sports partnerships, David Lampitt, told SBC News, “It’s another positive step forward for sport to see the world’s top snooker players returning to action. We are pleased to be working alongside our long-term partner World Snooker and to be in a position to offer official data, pre-match odds, and live odds to maximise fan engagement for this event.

“Sportradar continues to deliver the highest-quality content and coverage, and we’re continuing to draw on our unparalleled network of partnerships to provide consistently high quality [sic] content to customers and fans around the world.”