This is a guest contribution by Emily Garner, Content Specialist at Blueclaw Media. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

As the global iGaming industry continues to grow, it’s never been more important to invest in digital PR for link building to boost your online visibility, increase traffic and help build brand awareness. But with many aggressive competitors in the market, you may find yourself wondering where to start and what really works – especially as many iGaming brands make the mistake of purchasing links instead of building them organically through campaigns and onsite content.

Here, we reveal our five top tips to successful iGaming link building based on industry best practices and tried-and-tested strategies, to help you up and stay on top of your game.

#1: Create campaigns that are newsworthy and relevant to your brand