BetMGM partners up with the PGA Tour

The PGA Tour wasn’t done after it recently signed a deal with DraftKings. The world’s top golf organization has signed a multi-year content and marketing deal with BetMGM, making it an official betting operator of the Tour.

With the deal, BetMGM now has a free pass to use all PGA Tour marks, as well as the ability to advertise on media and partner platforms. It can also display pre-game, post-game betting programming and highlight reels on its own sites.

The platform, a joint venture between MGM Resorts and GVC Holdings, is currently available in Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada and West Virginia. With that audience, PGA Tour’s CMO Matt Prevost believes it will “not only advance the Tour’s position at the forefront of professional sports, but the entire betting industry as well.”

Another official betting operator of the Tour, DraftKings, signed its own deal in late July, making it the exclusive DFS partner. At the time it was signaled as a first for the tour, teasing that another deal, like this one with BetMGM, was coming any time now.