The Belgian Pro League (BPL), the top soccer league in Belgium, has a new gambling partner. The sportsbook and iGaming operator bwin, one of the entities under the umbrella of GVC Holdings, has signed on with the organization in a sports gambling deal that will cover the next three seasons. The arrangement includes the BPL, the 1B Pro League and the Super Cup.

The agreement was reportedly facilitated with the help of Eleven Sports, an international sports broadcaster that will be involved in the arrangement. Game streaming rights will be given to bwin, which will allow the operator to put live matches up on its website, as well as its mobile platforms. The financial details of the arrangement haven’t been released.

The commercial head of bwin Benelux & Row, Steven Cartigny, is ready to dig in and develop a robust plan in Belgium. He explains, “bwin is extremely proud to become the exclusive betting partner of the Jupiler Pro League and Eleven Sports for the next three seasons. Thanks to its European sponsorship strategy, bwin has become a fixed value in the online sports and casino world. We also want to build a strong presence in Belgium.

“bwin has already set up a successful partnership with the German Football Association and Bundesliga 3. As a result of this positive experience, we now continue to focus on Belgian football. Belgium is a breeding ground for talented football players, who are doing a great job worldwide.”