Apple, Google & Epic Games: The Fortnite battle where no-one can claim a victory royale

A battle to the death that should be taking place on an island between 100 players is about to go down between three technological business giants. Epic Games is at war with Apple and Google Play.

Unlike Fortnite, the 100-player ‘Battle Royale’ game which has become one of the world’s most popular games in history, this fight between three global superpowers doesn’t feel like it’s taking place on a level playing field, as all Fortnite games start.

A battle to the death that should be taking place on an island between 100 players is about to go down between three technological business giants. Epic Games is at war with Apple and Google Play. The battleground is profit and after reducing prices for their players and building a new Epic Games Store function let players save 20% on all purchases in a bid to permanently reduce the cost of in-game purchases, Fortnite updates for the next season are being blocked by Apple and Google Store.

Why are they doing it? Their monopoly of the App Store earns them 30% of the money from in-game purchases and they aren’t willing to move on that. With Epic Games offering the reduction, Apple and Google play are both threatening to block the update that takes place in nine days’ time.