Some people are not too embarrassed to admit that they get their social media marketing tips from their kids. The constantly evolving digital landscape means that some companies will face the real prospect of having their social media strategy crushed by a teenage fitness influencer in their loungeroom, who dances to TikTok videos that you’ve never heard of.

Social media can potentially be a huge time drain on your office resources, with the thousands of platforms on the internet. One false keystroke can quickly become a PR nightmare for your company, so it’s important to lay down some ground rules for some effective social media strategy.

We’ll walk you through some of our top tips to help you up your social media game and compete with the millennial TikTok influencers of the world. 

Create realistic goals for your social media