US football fans are in for an unprecedented deluge of betting-related broadcasting this fall, from dedicated programs talking odds and lines to endless commercial pitches.

As the clock counts down to a new NFL season – assuming it’s not sacked for a loss by COVID-19 – bettors in states where such activity has been legalized are taking to social media to vent about the inescapable betting-related promos from local licensees.

Some viewers claim at least one, and often more than one, wagering promo features in every single ad break on some sports-focused outlets. The nonstop pitches are causing some viewers to have unfortunate flashbacks to 2015, when today’s betting leaders DraftKings and FanDuel ran (literally) 214 hours’ worth of daily fantasy sports promos in the month of September alone.

Among the more outlandish/irritating spots features Howie Long and Terry Bradshaw, Fox Sports personalities and now brand ambassadors for Flutter Entertainment’s Fox Bet brand. The two released a promo that really needs to be seen to be believed, with lots of shouting, frequent yelling of the word ‘boom’ and more fake lightning than Back to the Future.