One of the first iGaming industry conferences I ever attended was CAC Vegas 2005, held at the iconic Stardust Resort and Casino. For this reason, the Stardust brand has a special place in my heart and Boyd Gaming’s recent announcement of their Stardust Social Casino launch caught my attention.

Turns out Boyd Gaming has a lot cooking on the online side of their American gaming and hospitality business, with their free-to-play Stardust Social Casino merely scratching the surface of a much larger digital offering roadmap.

“About two years ago we decided to get into the three main areas of focus. Online sports betting with the repeal of PASPA, online real money gaming and social casino”, shared Blake Rampmaier, SVP and CIO of Boyd Gaming. 

“We knew we had this amazing brand of Stardust and quite honestly, we didn’t really understand how powerful it was until we did a little bit of research and sure enough it is a strong brand across the country, across multiple age groups, so we knew we had a winner”, he said of the app’s launch.