Venerable online sportsbook BetCris has become the National Football League’s official sports betting partner in Latin America, the latest example of the US sports world’s supreme hypocrisy on betting issues.

On Tuesday, the NFL announced that the Costa Rica-based, Malta-licensed Betcris was its new official sponsor in Mexico, Central America and South America. The deal will provide the bookmaker with official NFL data for in-play betting purposes, as well as access to league trademarks and brand exposure on NFL digital properties.

Betcris will also become an official sponsor of the NFL’s 2021 game in Mexico City’s Estadio Axteca (assuming COVID-19 cooperates), as well as becoming a presenting partner of the league’s free-play Pick’Em app.

BetCris CEO JD Duarte said the NFL nod was “the culmination of years of work to make Betcris a household name in Latin America.” Chris Halpin, the NFL’s director of strategy and growth, said the league’s growing profile in LatAm made it “important that we partner with a trusted industry leader in the territory.”