It might sound like an old cliché, but a social media presence can make or break your brand in the world of iGaming. Finding the right social media platform to reach your audience is crucial, not just for operators, but also affiliates. The right choice will drive traffic and players to all the right places.

The reality is that you’ll be targeting a large audience across multiple platforms with different types of content. While this may seem relatively painless for a ten-year-old, targeted social media planning can become a major time drain across the office when you are creating content for Facebook, LinkedIn, Instagram and Twitter – and that’s only the planning.

Not all platforms are the best choice for every business and you need to identify your audience and objective. Are you talking to players or are you promoting a new slot or a payment method, or do you have a B2B business?

Each platform reaches a different type of audience, and we’ll walk you through some tips to find the right fit for your brand.