A lot of attention is paid to how a business portrays itself on social media, and rightfully so. But while talented marketing teams figure out how to provide the most professional or fun voice for their brand online, other leaders still need to figure out how to make the most of social media for their teams, and avoid the pitfalls.

Thankfully, for those keeping an eye on the human side of human resources, we’ve already got over a decade of lessons to learn from, and some great takeaways to help your team avoid the mistakes of others, and recreate the magic of a select few.

Be a role model

Assuming you, the reader, are the leader of your own team, than naturally you need to lead everyone by being an example of a great social media presence. Even if Facebook, Twitter or Instagram aren’t necessarily your thing (I’m quickly discovering the world of people who are addicted to LinkedIn), those who care about social media will look for you there and follow your example. Make the most of it by setting a good example.