US sports betting states set September records

Sports betting activity surged across the US in September, putting even more pressure on states that have yet to launch their legal wagering markets.

Friday saw the release of September’s betting stats from the Indiana Gaming Commission, which show the state’s licensed bookmakers generated betting handle of $207.5m, up from $169m in August and topping the state’s pre-pandemic high of $187m in February. Betting revenue rose 46% from August to a record $14.3m.

Digital channels accounted for $173.2m (83.4%) of September’s handle, while retail wagering rose around 40% from August. DraftKings and FanDuel accounted for 43.1% and 27.2%, respectively, of September’s handle, with BetMGM well back in third with 6.3%.

Shifting to Iowa, the Iowa Racing & Gaming Commission also had record numbers to report, as handle totalled $72m in September, up 44% from August and handily beating the state’s previous record of $59.3m set last November. September’s revenue hit $5.2m, up from just $3m in August, but $400k shy of the record set in October 2019.