Cricket New South Wales has made the bold move to ban gambling advertising in the state during the lucrative Big Bash (BBL) Cricket season in 2020. Fresh off announcing a two-year partnership with Gamble Aware, Cricket New South Wales has been proactive in immediately enforcing the nature of their partnership with Gamble Aware.

The move is expected to primarily affect sportsbook operators who will be unable to release television advertising during highly lucrative Big Bash fixtures during a cricket summer that is set to also see India visit Australia.

The move from the New South Wales state government is designed to address the influx of gambling advertising during major sports events in Australia that target a family orientated audience. Already in Australia, gambling and sportsbook operators are banned from advertising on television within thirty minutes of a game commencing. It presents an interesting predicament to cricket’s governing body, Cricket Australia when their major partner is bet365.com

Cricket New South Wales boss Lee Germon supported the decision to ban gambling advertising. “We recognise the impact that constant sports betting advertising can have on young people and their families – particularly young men,” Germon said.