A sports betting tipster promo has resulted in a spanking by the UK’s advertising watchdog, while the country’s gambling regulatory boss has warned that licensees are still making too many “poor judgments” in their marketing efforts.

On Wednesday, the UK’s Advertising Standards Authority (ASA) upheld a complaint against Geordie Shore reality TV ‘star’ Sam Gowland, whose Instagram account had promoted gambling tipster service Thebettingman in June.

The Instagram story featured captions detailing the alleged winnings Gowland had reaped after placing wagers with tips provided by Thebettingman. Gowland called betting the “best second source of income I’ve ever had … hence the new car I’m getting,” while urging his followers to check out the tipster service “if u wanted to make money.”

The complainant noted that Gowland’s posts didn’t contain the required #ad hashtag indicating that it was a paid promotion. The ASA took exception with the fact that Gowland was (a) suggesting betting as a path to achieving financial security, and (b) only 24 years old at the time, which broke ad rules requiring gambling pitchmen (and women) to be at least 25.