Casino operator Bally’s Corp (formerly Twin River) has reportedly struck a major sports betting partnership with US regional media titans Sinclair Broadcasting.

On Wednesday, the Rhode Island-based Bally’s Corp announced that it had formally completed its acquisition of the Bally’s Atlantic City Hotel & Casino from Caesars Entertainment. The deal, which was announced in April, received the blessing of New Jersey gaming regulators earlier this month.

The company formerly known as Twin River announced last month that it would be rebranding “virtually all” of its properties with the Bally’s name as well as adopting the moniker as its new corporate identity. The company further declared its intentions to launch a proprietary sports betting operation using the Bally’s brand.

Further to that discussion, Wednesday brought a report by the New York Post that Bally’s had reached a $100m deal to buy Bet.Works Corp, a sports betting and iGaming platform provider currently powering the sports betting operations of theScore Bet. Bally’s reportedly plans to have its new betting business fully in action by next June.